Lovely Little Film
by: Scott GoodsonXavier my client sent me this lovely little film about the power of emotional advertising. A simple message re-written can make a difference. In my future, writers have a role!read more
View ArticleThe Art of Smogging
by: Alain ThysWhich would you consider to be the minimum acceptable level of education for your customers? Primary? High-School? University? Post-Grad?If you think this is a non-sensical question,...
View ArticleShake Up Your Copy
by: Roger DooleyIn Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener’s or reader’s attention:read more
View ArticlePersuade with Silky Smooth Copy
It shouldn’t surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate...
View ArticleDavid Ogilvy says He is a Lousy Copywriter
Everyone knows who David Ogilvy is.He is probably one of the worlds greatest “ad men” and the likely inspiration to Mad Men. In 1948, David started Ogilvy & Mather, an advertising agency...
View ArticleOn The Future Of Feature Writing
Multi-chapter, multimedia, highly immersive digital features from publishers seem to be becoming quite the thing. The latest is the rather lovely ESPN Grantland story of the Iditarod Trail Sled Dog...
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